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Nunbelievable — Branding

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Brand Story

The name Nunbelievable was inspired by a group of nuns who devoted their lives to provide meals for the hungry. In 2016, these nuns made headlines when they were unable to pay the rising rent on their San Francisco soup kitchen. They were on the verge of being evicted. But once their story was out, help poured in.

Nunbelievable believe that when they connect over delicious moments and give back, their lives are as rich as a melty, warm cookie.

Nunbelievable want you to experience the joy of helping people, and join them in the movement to love mankind in a big way... by providing 1 million meals by 2022.


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Credits: 
Agency: Loeb NYC
Client: nunbelivaible
Art Direction & Illustration: I-Nu Yeh, Sebastien Jarquin
UI/UX Design: Jason Volinsky, Kimaya Malwade
Product Management: Brian Tighe, Cameron Priestley
Copy: Andrew Hansinger

Produced in 2019