PING “A Game of Numbers” — A Short Film
Overview
PING is democratizing the game of golf by pairing performance with sports science. They are bringing data and insights, once only available to professional players, to the hands of the everyday golfer.
Innovators at PING in Phoenix, AZ, are changing the game of golf. “A Game of Numbers” is a short film and web experience about their journey, told in their voice.
Role: Art Direction, Strategy, Brand XP, Motion Design, Data Visualization, Design Systems
GFX snapshots: Art Direction + Design
Digital Transformation: Douglas Linsmeyer — An Animated Series
Open-source technology is transforming the global digital landscape with far-reaching implications that are only beginning to unfold.
Challenge:
In the dynamic digital landscape, our challenge is to create an animated series that effectively communicates digital technology's transformative power. We seek to capture the essence of innovation, adaptability, and strategic vision essential for navigating this journey.
How can we effectively communicate the complexities of digital transformation, inspire change, and envision a data-driven future using Posit Open-Source products and technologies?
Approach:
Our approach uses research-driven insights, creative storytelling, and visually captivating animation to explore digital transformation. We leverage our industry expertise and real-world examples to simplify complex concepts and craft a dynamic visual style. Our main goal is to create an engaging viewing experience that sparks curiosity and encourages discussion about the future of technology.
An animated video about digital transformation through the eyes of Douglas Linsmeyer, VP of Digital Technology at PING, explains his thoughts on digital transformation and adopting new technology.
Execution:
Visuals + Art Direction
We brought our vision of digital transformation to life using motion design, playful color palettes, abstract and geometric symbols, and collage elements. This helped us better explain complex subjects. We also used kinetic typography and line texture to add a more tangible feel to the digital environment, creating a more engaging experience.
Different colors and shapes were experimented with during the initial stages of creating hero visuals.
Storyboards:
Credits:
Client: PING + Posit PBC
Head of Storytelling: Jason Restivo
Art Direction/Illustration: I-Nu Yeh
Animation/Editing/Sound Design: Caleb Theimer
Content Producer/Writer: Shannon McGarvey
Project Manager: Paula Origaen
2023